Colette Shade

author of "Y2K: How The 2000's Became Everything"

Colette Shade is the author of “Y2K: How The 2000’s Became Everything (Essays on the Future That Never Was)”. The book is history-in-essays of the late 1990’s and early 2000’s, and was released by Dey Street, an imprint of HarperCollins, in January 2025.


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Colette Shade

1year ago
MS NOW Opinion

Hellmann’s mayonnaise, Meg Ryan and the allure of ‘nostalgia marketing’

The Hellmann’s Super Bowl commercial might make you feel old, but research says nostalgia marketing works.