Our homes are supposed to offer us shelter from the troubles of the world, but over the past two decades, they’ve increasingly become a place where greater economic forces batter millions of Americans. First, the Great Recession’s foreclosure crisis saw 10 million homeowners lose their homes between 2007 and 2014. Now we are experiencing a housing affordability crisis. Rents are up 30% since early 2020, while home prices have jumped 47%.
But, finally, it appears there might be some relief at hand. Recent announcements from the Federal Reserve, the Justice Department and Vice President Kamala Harris all, in their own way, tackle the problem that’s left millions of Americans struggling to find a place to call their own.
The percentage of household income spent on rent by Americans without a college degree increased from 30% in 2000 to 42% in 2017.
Help can’t come soon enough. A record number of Americans are rent-burdened — that is, spending 30% or more of their income on housing costs. At the same time, the cost of buying a home is soaring. That’s good news for the 65 million Americans who own their own residences — to this day, housing remains the greatest source of wealth for a majority of Americans — but bad news for those seeking to gain a foothold in property ownership.
The traditional — and overly simplified — explanation for rising housing costs is that the U.S. is short millions of houses, townhouses and apartments. Those lucky enough to own their residence, according to this line of thought, selfishly fight any development near their homes, restricting supply and sending prices soaring. As wannabe owners have an increasingly hard time affording a home, they remain stuck in the rental market, increasing demand.
While there is something to these beliefs, the reality is a bit more complex. One complication is apparent in the lawsuit the Justice Department and eight states filed Friday against software company RealPage. The private equity-owned company provides revenue management software for landlords and controls an estimated 80% of that market. Landlords would report on their rental units to RealPage, which would, in turn, possessing nonpublic data detailing what competitors were charging, spit out a recommended rental price.
The government alleges this service amounts to a form of illegal collusion, updated for the web 3.0 era. The lawsuit uses RealPage’s own words to make the point, noting the company claimed, “Our tool insures that [landlords] are driving every possible opportunity to increase price in even the most downward trending or unexpected conditions.” Lower rents, on the other hand, would be of enormous help to millions of Americans. According to the lawsuit, the percentage of household income spent on rent by Americans without a college degree increased from 30% in 2000 to 42% in 2017.
Unsurprisingly, RealPage denies the charges. But, privately, both its own executives and its satisfied customers beg to differ. “I always liked this product because your algorithm uses proprietary data from other subscribers to suggest rents and term. That’s classic price-fixing,” one landlord wrote in an email cited in the lawsuit. One of the company’s vice presidents touted the company’s software as discouraging clients “trying to compete against one other.”








