Climate deniers — a misguided club that features a whole lot of congressional Republicans — realize that their position is effectively cost-free. Sure, they’re likely doing irreparable harm to our collective future, but when GOP lawmakers routinely say ridiculous things about climate science, there’s no public backlash; there’s no drop in contributions; there’s no drop in the polls; and there’s no real political consequence.
The League of Conservation Voters is eager to change this political dynamic.
As The Hill reported yesterday, the LCV is launching a new ad campaign targeting several climate deniers in Congress, including this spot going after Rep. Mike Coffman (R-Colo.). It’s part of a $2 million ad campaign, which is a significant investment, especially in a non-election year.
Indeed, this is the second phase in the League of Conservation Voters’ offensive — the group launched this spot last week focused on Sen. Ron Johnson’s (R-Wis.) rejection of climate science. When the right-wing Wisconsinite complained about an “environmental jihad” against him, the LCV hit him again.
