MS NOW

A bright idea

Consumers in the market for light bulbs are going to have to adjust a bit to a more efficient set of choices. The politics of this are surprisingly important.

Joe Mozloom and Allison Roethke shop for compact fluorescent bulbs at an Ikea store in Philadelphia, Tuesday, June 15, 2010.
Joe Mozloom and Allison Roethke shop for compact fluorescent bulbs at an Ikea store in Philadelphia, Tuesday, June 15, 2010. AP

Steve Benen is a producer for "The Rachel Maddow Show," the editor of MaddowBlog and an MS NOW political contributor. He's also the bestselling author of "Ministry of Truth: Democracy, Reality, and the Republicans' War on the Recent Past."