#LikeAGirl was the real winner of Super Bowl 49.
Always, the sanitary pad company owned by Proctor and Gamble, is seeking to redefine the phrase “like a girl” and targeting their biggest audience by far when they re-ran an ad from this past summer during the Super Bowl Sunday evening.
In the ad men and women of all ages are asked to “run like a girl” and “fight like a girl”. The result is troubling as their arms waved around and hands awkwardly slapped instead of throwing an actual punch. That is, until the ad showed a group of young girls run and punch as anyone would.
The ad, which is powerful, heartwarming and empowering questions when “like a girl” became a bad phrase and encourages all girls to keep their confidence and embrace acting like themlseves as they move into their awkward teen girls because being “LikeAGirl is an awesome thing.”
Abby Borovitz