Michael Bloomberg has a new gun control tactic—will it work?

Can New York City Mayor Michael Bloomberg bully pro-gun Democrats into changing their votes on a background check bill?

Bloomberg has poured millions of dollars into an ad campaign designed to pressure legislators who voted against universal background checks for guns, but will it actually “put the fear of god” in senators like Mark Pryor? Or will it turn out that this plan is “more sloppy in practice than in theory,” as CapitalNewYork.com’s Josh Benson put it?

Watch Michelle Bernard of the Bernard Center for Women, Politics & Public Policy, The Nation‘s Rick Perlstein and George Zornick,and Benson talk with Steve Kornacki about whether the mayor’s strategy has real potential to force changes.